Master The Art Of Clear, Accessible Health Communication

Did you know 88% of US adults have trouble understanding and using important health information? To reach them, clear communication is more important than ever. When people understand your message, it drives engagement, builds trust, improves outcomes, and reduces unnecessary healthcare costs.

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Discover the Impact of Low Health Literacy – And Why You Should Care.

IHA’s Communications Package delivers expert-designed education in foundational health literacy principles for effective communication with hands-on training and plain language techniques. You’ll gain both the knowledge and skills to communicate clearly and create materials that are accessible, engaging, and effective.

This package is perfect for professionals in marketing, advertising, and health promotion and communication. Each training module is provided through an online platform with self-paced learning. Upon finishing the modules, participants earn Continuing Education Credits and a Certificate.

Program Content

This powerful learning experience brings together:

  • IHA’s Health Literacy Specialist Certificate
    Communication Micro-Credential    ; and
  • IHA’s Plain Language Pro Training

IHA’s Health Literacy Specialist Certificate
Communications Micro-Credential:

This training teaches the use of plain language principles into any form of communication. It also includes assessing materials to see if they are understandable, actionable, and usable, and assessing key characteristics of the communication’s intended audience. It also covers best practices, such as working with subject matter experts and eliciting end-user feedback in an iterative process to improve communication

IHA’s PlainLanguagePro Training:

PlainLanguage Pro expands on IHA’s Health Literacy Specialist Communication micro-credential, providing additional knowledge, assessment, and writing skills for the implementation of health literacy principles for consumer facing documents. The module equips both novice and experienced professionals with plain language practices to create, evaluate, and refine effective health literacy materials that are easier for all readers to understand and use.

  • Essential communication skills to promote health literacy and understanding.
  • How to identify communication needs and interests among unique audiences.
  • Practical skills for applying plain language strategies and teach-back to your communication to improve engagement and compliance.
  • Hands-on experience creating and assessing written health materials that are easy to read and use.
  • Essential knowledge and skills that help you stand out as an expert health communicator in your field.

Who Should Attend?

This program is ideal for individuals who:

  • Write, edit, design, or evaluate health or social service materials that must be clear, accessible, and easy to understand.
  • Work as copywriters, graphic designers, UX designers, account managers, or production supervisors involved in content creation and design.
  • Develop and implement public health, health promotion, or health education initiatives that rely on clear, effective communication.
  • Ensure that organizational documents comply with policies, regulations, and accessibility standards.

It is relevant for professionals in:

  • Federal, state, or local health and human service agencies.
  • Community-based organizations.
  • Healthcare systems.
  • Health insurance plans.
  • Marketing and advertising firms.
  • Public Health.
  • Health Education.
  • Human resources professionals
  • Pharmaceutical companies.
  • Disease-specific advocacy organizations
  • Professional organizations related to health and human services

Enroll Your Team!

Group discounts are available — the larger the team, the larger the discount.
Please complete the form below for your team quote.

Send Me Organizational Enrollment Details!

Complete the form below for more information on IHA’s Communications Package.

As Used By:

Who is IHA?

The Institute for Healthcare Advancement (IHA) is a nonprofit at the forefront of bridging health literacy to health equity. IHA provides solutions to empower, educate, and support professionals and organizations through community engagement and world-class learning tools and resources.

IHA offers two complementary platforms designed to empower, educate, and support healthcare professionals and organizations:
IHA Health Literacy Solutions Center and IHA Health Literacy Academy.

The Institute for Healthcare Advancement is a 501(c)(3) public benefit charity.