Upcoming Webinar

Building Trust Across Cultures: Lessons from Culture and Language Coaching in Pediatric Care

Jan 21, 2026

9-10am PT | 12-1pm ET

Click Here to Register

Speaker: 
Francisco J Martinez, MA 
Children’s Mercy Kansas City

Description

Building trust with patients and families is essential to delivering effective, equitable care, especially across cultural and language differences. In this webinar, Francisco Martinez shares real-world lessons from culture and language coaching at Children’s Mercy, highlighting how intentional communication practices can strengthen relationships with patients and families.

Drawing from hands-on experience, this session explores how trust is built (or broken) in everyday clinical interactions, the role of cultural humility and language access, and practical strategies teams can use to create more inclusive, respectful, and patient-centered care environments.

Learning Objectives 

By the end of this webinar, participants will be able to:

  • Identify at least two common trust-building challenges that arise in cross-cultural and cross-language patient interactions, based on real examples from pediatric care settings. 
    • Attitude: Cultural and Language Humility, health literacy knowledge and skills are not enough
    • Culture: Socializing and Personalizing
  • Describe three practical strategies used in culture and language coaching that help clinicians and staff build trust with patients and families from diverse backgrounds.
    • Mirroring language: Use the words your patients’ caregivers use.
    • Working with Interpreters: Keep using plain language, using shorter sentences, explaining just one item and confirm understanding, and have a meaningful pre-session with interpreters.
    • Intentional Listening and Self-Teach Back: Listen carefully, give your patient and their caregivers time to talk, make notes about what is important, summarize information to confirm your understanding and modeling Teach-Back to your patients and their caregivers.
  • Apply at least one trust-building communication approach discussed in the session to their own professional role or healthcare setting within the next 30 days.
Francisco-Martinez



Bio:  

Francisco “Paco” Martínez is a bilingual educator, interpreter, and program manager originally from Mexico City, Mexico. He leads the Culture and Language Coaching Program at Children’s Mercy Kansas City, helping clinical and human services practitioners become certified bilingual providers. With a background in teaching, translation, and academic leadership, Paco has worked across education, healthcare, and industry. He has been part of the Commission for the Certification of Healthcare Interpreters, CCHI, in national interpreter certification efforts and volunteers to support Latinx students and underserved communities. His work centers on improving communication and cultural understanding in professional settings.

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Continuing Education

This webinar offers 1 CE credit for the following certifications:

  • CHES/MCHES: Sponsored by the Institute for Healthcare Advancement, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc., this webinar is designated for Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive 1 total Category I continuing education contact hour. Maximum advanced-level continuing education contact hours available are 0. Continuing Competency credits available are 0. Provider ID#: 101864 
  • CPH: This activity is approved for 1 credit accepted by the National Board of Public Health Examiners’ Certified Public Health (CPH) recertification program.
  • Nurses: The Institute for Healthcare Advancement is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation. CEP #11933 (1 contact hour)

Important:

  • Continuing Education (CE) credits are available only for the live webinar, not the recorded version.
  • It is the responsibility of each professional licensee to understand their state licensing board’s CE requirements and to determine whether this webinar meets those requirements.
  • To receive CE credits, you must attend the full live session and complete the post-event survey to verify your participation.