Master The Art Of Clear, Accessible Health Communication
Did you know 88% of US adults have trouble understanding and using important health information? To reach them, clear communication is more important than ever. When people understand your message, it drives engagement, builds trust, improves outcomes, and reduces unnecessary healthcare costs.
IHA’s Communications Program delivers expert-designed education in foundational health literacy principles for effective communication with hands-on training and plain language techniques. You’ll gain both the knowledge and skills to communicate clearly and create materials that are accessible, engaging, and effective.
This program is perfect for professionals in marketing, advertising, and health promotion and communication. Each course is provided through an online platform with self-paced learning. Upon finishing the modules, participants earn Continuing Education Credits and a Certificate.
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Program Content
This powerful learning experience brings together:
- IHA’s Health Literacy Specialist Certificate
Communication Micro-Credential Course; and - IHA’s PlainLanguage Pro Course
Program Content includes:
IHA’s Health Literacy Specialist Certificate Communication Micro-credential Course:
This course teaches the use of plain language principles into any form of communication. It also includes assessing materials to see if they are understandable, actionable, and usable, and assessing key characteristics of the communication’s intended audience. It also covers best practices, such as working with subject matter experts and eliciting end-user feedback in an iterative process to improve communication.
IHA’s PlainLanguage Pro Course:
PlainLanguage Pro expands on IHA’s Health Literacy Specialist Communication course, providing additional knowledge, assessment, and writing skills for the implementation of health literacy principles for consumer facing documents. The course equips both novice and experienced professionals with plain language practices to create, evaluate, and refine effective health literacy materials that are easier for all readers to understand and use.
- Essential communication skills to promote health literacy and understanding.
- How to identify communication needs and interests among unique audiences.
- Practical skills for applying plain language strategies and teach-back to your communication to improve engagement and compliance.
- Hands-on experience creating and assessing written health materials that are easy to read and use.
- Essential knowledge and skills that help you stand out as an expert health communicator in your field.
Enrolling
Current Online Price: $550!
Enroll your team of 5+ for greater discounts!
See below for how-to enroll videos.
Who Should Attend:
This program is ideal for individuals who:
- Write, edit, design, or evaluate health or social service materials that must be clear, accessible, and easy to understand.
- Work as copywriters, graphic designers, UX designers, account managers, or production supervisors involved in content creation and design.
- Develop and implement public health, health promotion, or health education initiatives that rely on clear, effective communication.
- Ensure that organizational documents comply with policies, regulations, and accessibility standards.
It is relevant for professionals in:
- Federal, state, or local health and human service agencies.
- Community-based organizations.
- Healthcare systems.
- Health insurance plans.
- Marketing and advertising firms.
- Public Health.
- Health Education.
- Human resources professionals
- Pharmaceutical companies.
- Disease-specific advocacy organizations
- Professional organizations related to health and human services
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